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The rise of hustle culture and the downfall of the 9-5

Is hustle culture creating more stability than the 9-5 cycle or not?

By Leah Flint


Photo courtesy via Pixexid


Many of us find ourselves wanting to find a passion, degree, a career, that will excite us, provide success, and guarantee a secure future. However, how many of us can say that we live this way of life? It will always be clear that there may not be a direct route of receiving said stability, especially with the lack of jobs on offer at this present moment. According to Shelter Scotland, there seems to be 1486 homeless applications in Aberdeen city alone. It is therefore heavily concerned how this instability is affecting many, not just in Aberdeen, but the UK.


Yet, there seems to be no fight for change within government.


With the increase in bills, food and overall living costs, the average person in the UK has no choice but to live paycheck to paycheck. The attack on middle class taxes makes the 9-5 structure impossible to earn a decent wage. Apart from becoming a doctor, lawyer, or engineer, many worry that they will be left with no choice but to go down the path of having a job that they resent, to survive.


The alternation to a desk job would be Labour, however, even physical jobs are at harm. An example of this is the oil rig company; according to energy voices, there is a “candidate shortage” for the North Sea. Aberdeen was known for its prosperous oil company, however, due to low oil prices and the pandemic, many have lost their jobs and prospects. Who is to say that other jobs are also not at risk?

Rather than being stuck at a desk against your will, you can do your job in the comfort of your own home

The uncertainty and risk of career has led many on to another route. This in turn has created a mass increase of hustle culture and the rejection of the 9-5. Hustle culture is a great appeal to students and young people, who have not yet had the advantage of marking their place in the world, dabbling in creativity and knowledge instead.


The pandemic showed that people can make money entirely from home, using the internet, creating a surge of quick money fixes. Thus, removing the 9-5 template, they can formulate an all-round clock race instead. Rather than being stuck at a desk against your will, you can do your job in the comfort of your own home. This created more time for those aspiring entrepreneurs, a chance to perfect their craft or to become involved in other areas of work. Crypto is a good example of this. One can make money from their main source of income, whilst perfecting their investments and craft into something valuable. Another example has also been shown through content creators, who can receive copious amounts of money from sponsors, becoming successful mini entrepreneurs in their own rights. However, at what cost does this ‘hustle’ create stability, as no one can know for certain if it will be successful or worth their time. Is hustle culture just another gamble for the future?

The problem is not the structure of our time but the price of our efforts. How long can we go on maximizing our energy for the sake of the minimum…wage.

Although the constant hustle, whether it be setting up your own business, having side incomes or part time jobs seems like a good theory. In practice, many find themselves ‘burning out’ trying to keep up with the 9-5 cycle as well as their ambitions and dreams seems almost impossible without that initial first step. That is why universal basic income (should?)be a considered approach, in terms of helping both those who are hustling and those working the 9-5. Rather than allowing people to burn out, trying to survive in this modern recession, should we not let the average go getter, rest without having to worry about the bills, shelter, and food? Why should dreams and ambitions be in the hands of big companies and the government?


However, Is the government responsible for burnout? Is there a rise in hustle culture? Or has the novelty of the 9-5 worn off and instead been replaced with side jobs that have no guarantee of a future?

The answer should be in the hands of the individual. There should be a chance of having a 9-5 job if you want one or the ability to hustle your way to the top. However, these options seem out of reach for the average go getter. One must save and tackle the decision of having a warm house or food on the table before they even have the chance to think about prospects. Overall, the problem is not the structure of our time but the price of our efforts. How long can we go on maximizing our energy for the sake of the minimum…wage.


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